Reach
Access to an extensive and active university community of over 300,000 students and graduates across the Kingdom.
Driving innovationConnecting mindsCreating value
SUHB Group
One Group. Impact, Value, Opportunities!
About SUHB GROUP (SG)
A non-profit company and group specialized in designing experiences and developing products, projects, and programs targeting university and professional communities, serving public and private sector entities to deliver clear and impactful value to its partners and clients through practical solutions and value across multiple dimensions.
The company aims to become the leading destination and the most effective partner for government and private entities seeking to design products, programs, projects, and experiences centered around these communities, delivering sustainable impact and value across multiple dimensions.
Our Strategic Direction
Vision
To become the go-to partner for public and private sector entities seeking to reach university and professional communities through the design and execution of products and projects—leveraging its ecosystem of specialized entities.
Mission
We design and implement products, services, and projects based on real organizational needs—creating tangible value for institutions and impact for communities.
Core Values
- Effective Partnership
- Professionalism & Excellence
- Sustainability & Impact
- Innovation & Creativity
Our Executive Motto
Value and investment that creates impact
SG Concept
Why SG
We possess core strengths that enable us to
deliver a comprehensive and high-quality experience
for our partners.
Extensive Reach
Direct access to over 300,000 university students across different campuses.
Network of University Entities
Established direct communication and collaboration with 17+ Saudi universities and a wide range of student clubs.
End-to-End Management
From concept to execution — a seamless, end-to-end management approach covering planning, design, production, implementation, and delivery at every stage.
Effective Understanding, Proven in Action
An effective understanding of the university ecosystem has been shaped through work with government, private, local, and international organizations.
Areas of Engagement & Impact
Innovation Products & Initiatives
- ✸Hackathons Design & Execution
- ✸Innovation Challenges
- ✸Innovation Programs
- ✸Acceleration Initiatives
Experience & Journey Design
- ✸Customized Experiences
- ✸Bootcamps
- ✸Initiatives
- ✸Interactive Programs
Communication Campaigns & Marketing
- ✸Communication Initiatives
- ✸Creative Campaigns & Production
- ✸Awareness & Impact Campaigns
- ✸Specialized Content Creation
Talent & Community Building
- ✸Specialized Community Building
- ✸Talent Discovery
- ✸Fellowships & Practical Experiences
- ✸Universities Relationship
SG Business Tracks
SG Capabilities
Development
Designing and developing products, programs, and projects that depend on the university community to drive innovation or achieve the Certain organization's goals.
Communication
Direct and sustained engagement with universities and student organizations — the core entities of the university community — to ensure effective and continuous communication.
Marketing
Designing and executing creative communication campaigns that enhance visibility, engagement, and impact within the university ecosystem.
SG Partners Impressions
12+
Organizations
Who placed their confidence in a high-potential Saudi entity
Your impact on the university students' experience at the Future Minerals Forum was pivotal and widely recognized, including by the Deputy Minister for Mining Affairs. Thank you for delivering an exceptional achievement in a short timeframe.
Thank you sincerely. After God's grace, your role was essential for the project to come together this way. Your professionalism and the level of work delivered were truly exceptional this year.
The work exceeded expectations in every sense. The final outcome, execution quality, and production level were all very high.
Your work with us in the Industrial Hackathon made a clear difference in impact and reach, with improvements in registrations and participation. Thank you.
Having you with us made a real difference. Despite tight timelines and challenges, your commitment and capability led to results that exceeded expectations — thank you.
The work delivered was of a very high standard. We look forward to seeing this project and partnership create positive impact across multiple levels and are excited about the next steps.
Clients & Partners
SUHB Group
- Opportunities
- Impact
- Value