Suhb Group designs and delivers the Sports Innovation Hackathon 2026 for the first time

Suhb Group designed and delivered one of its products, the “Sports Innovation Hackathon 2026,” for its initiating partner R-SPORT. The hackathon journey began in early March and concluded its final stage between 20–22 April within the Sports Investment Forum — a practical initiative bringing innovation and investment in the sports sector into one integrated track.

The initiative saw more than 800 projects and innovations, over 2,400 participants from more than 20 countries, culminating in a final stage where the leading innovators and project owners presented their work across three days at the forum. This gave them direct, practical engagement with the sports investment market and its ecosystem — real enablement for innovators, project owners, the private sector, and the investment ecosystem at once.

The hackathon pavilion received visits from a number of Their Highnesses and Excellencies, senior executives, and leaders of relevant companies and entities — a clear reflection of the initiative's significance and the growing appetite for investment in promising sports ventures.

The product reflects the essence of Suhb Group's work: designing and delivering products, experiences, and projects for the public and private sectors — starting from partners' needs and turning them into initiatives of multi-layered value and impact. It offers the private sector a different model for building initiatives that achieve its objectives, enable ventures and their founders, and support national ecosystems in a practical, sustainable way.